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About Us

Our vision and our values

Who we are

Limitless CIC is a new kind of social enterprise, aiming to break down barriers and unlocking opportunities for people and communities who are often left behind. Through collaboration, advocacy, and community-driven partnerships, we help create a sense of belonging and open pathways to potential and opportunity.

Our primary focus is on improving access for high-quality apprenticeships, 13-16 career and mentoring, 16-19 study programmes, post-16 education and sustainable employment through early intervention, aspiration-building, and holistic support prior and in placement.

How we work

Partnership-first

With employers, donors and communities.

Evidence-led

Tracking and reporting real-time impact.

Sustainable solutions

Reinvesting profit to drive long-term change.

Co-creation

10 times more children invisibly drop out of school for every one permanently excluded

Our vision

A world where progress is shared and opportunity belongs to everyone.

Our mission

To bring people together to challenge perceptions, remove barriers, and open up meaningful opportunities for change.

Through collaboration and community-led action, we support sustainable impact – for individuals, and the systems around them.

Our values

Equity of opportunity

We believe everyone deserves real access to opportunity – not just in theory, but in practice. We challenge the structural and social barriers that limit people’s choices.

Empowerment with purpose

We support people to shape their own futures – and create space for others to do the same. True empowerment is not about fixing, but about unlocking what’s already there.

Inclusion by design

We don’t just include – we build everything with inclusion in mind. From language to learning, from community to connection, we design for dignity and belonging.

Integrity in action

We are transparent, accountable, and values-led. Our decisions reflect our mission, and we show up with honesty, consistency, and respect.

Shared momentum

Progress is most powerful when it moves beyond the individual. We believe one breakthrough can lead to many – and we work to build momentum that uplifts entire communities.

Limitless thinking

We challenge assumptions about who gets to succeed. We believe in potential without preconditions – and in futures that are bigger than the barriers that came before.

Meet our founder

A professional man smiling wearing a suit and tie.

George Greaves

CEO / Co-Founder

George Greaves is the Founder of Limitless CIC and a leading voice in inclusive employment and skills development. With over a decade of experience delivering social impact programmes, he has worked across sectors to create opportunities for marginalised communities – from apprenticeships and youth employment to regeneration and police DEI reform.

George draws on his lived experience to inspire others. Expelled from school at 14 and caught up in the criminal justice system, his life changed direction when he was signposted to a traineeship. This led to an apprenticeship, and eventually becoming the youngest-ever senior manager at Newham College. Now a social entrepreneur, George champions the values of Limitless CIC: that by helping one person realise their potential, you unlock the power for them to uplift many more.

Work with us

If you share our values and want to contribute to creating a more equitable society, discover how you can support our work or how we can support you, whether you’re a grassroots charity or a potential corporate sponsor.

Young people

Limitless potential

Support and mentoring for young people facing disadvantage to access opportunity, based on lived experience.

Early careers

Limitless opportunity

Training and employment opportunities to support people into their first job with training for sustainability.

Charities and SMEs

Limitless growth

Fully-funded training to grow teams and support early careers. Build capacity for today and resilience for tomorrow.

Support our work

Limitless impact

From youth groups and schools, to employers and local authorities, discover how we can work together.

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